Quiz 15: Licensing, Franchising, and Other Contractual Strategies. As a rule, licensing strategies inhibit control and produce only moderate returns. Study with Quizlet and memorize flashcards containing terms like contractual entry strategies in international business, intellectual property, intellectual property rights and more. Chapter 16 - Licensing, Franchising and other Contractual Strategies. • Licensing, franchising and other contracting These activities are carried out by a wide variety of institutions such as MNEs, small and medium-sized enterprises and financial entities. Essentially, it entails selling the rights to conduct a proprietary business to another individual, usually in a specified geographic region. Franchising is a variation of licensing strategy in which there is a contract between the parent company franchiser. Franchise: A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchiser) proprietary knowledge, processes, and trademarks in. Study with Quizlet and memorize flashcards containing terms like T/F Licensing is a contractual agreement whereby one company (the licensor) makes a legally protected asset available to another company (the licensee) in exchange for royalties, license fees, or some other form of compensation. ) The many technological barriers to doing business globally. 2. Test. A number of foreign market entry modes exist, including: exporting, licensing, franchising, joint venture and wholly owned subsidiary. 6 Joint Ventures Chapter 8. An industrial design is intended to ________. Franchise: A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchiser) proprietary knowledge, processes, and trademarks in. Learn vocabulary, terms, and more with flashcards, games, and other study tools. patent. Licensing 4. Direct exporting allows consumers or businesses in new markets to easily buy your products wholesale, where you handle the shipping. Licensing and Franchising. Firms often combine franchising with other entry strategies. Verified Answer for the question: [Solved] The reputation of a licensor will be jeopardized by a licensing agreement if the licensee _____. International Business: The New Realities, 5e (Cavusgil) Chapter 15 Licensing, Franchising, and Other Contractual Strategies 1) A _____ is a fee paid periodically to compensate a licensor for the temporary use of its intellectual property, often based on a percentage of gross sales generated from the use of the licensed asset. Firms can pursue them independently or in conjunction with other entry strategies 4. if the franchisor has already achieved considerable success in franchising in its domestic market. However, they enjoy a lot more freedom than franchisees. Strategies: Licensing, Investment, and Strategic. Governed by a contract that provides the focal firm with a moderate level of control over the foreign partner. real business leading guides that top everything from franchises basics to advanced vote growth strategies. A) duty B). Contract Manufacturing: - This entry mode is a cross between licensing and investment entry. Securities law govern. 2 Understand licensing as an entry strategy. Licensing, Franchising, and Other Contractual Strategies. Default and termination 3. Angelica Weiss Chapter 16: Licensing, Franchising, and Other Contractual Strategies Contractual entry strategies in international business: cross-border exchanges where the relationship between the focal firm and its foreign partner is governed by an explicit contract Intellectual property: ideas or works created by individuals or firms, including discoveries and inventions; artistic, musical. Similar to exporting, licensing is an easy way for a company to enter an international market quickly and without the need for laying out much capital. True. licensing, Strategic alliancesA detailed list of issues pertaining to termination and renewal terms The advantages and disadvantages of franchising are similar to those of licensing. com Licensing • A company (licensor) grants rights to intangible property to another company (licensee). . A) bribe government officials to reduce nontariff trade barriers B) have a subjective view of moral and ethical standards C) conduct advance research on the host country's laws on intellectual property D) appoint managers from the. The globalization of franchising took off in the 1990s as a result of push factors (domestic. Essentially, you need to decide whether you want to buy a franchise or own your own business while pursuing licensing opportunities. International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. chesiebels. Verified Answer for the question: [Solved] _____ is a fee paid periodically to compensate a licensor for the temporary use of its intellectual property, often based on a percentage of gross sales generated from the use of the licensed asset. Match. Read other and watch their success stories!. Question 74. They generate a consistent, stable level of earnings from foreign operations. Which of the Following is Provided by the Licensor in a Licensing. 30. and industry leading guides that cover everything from francising principles to vorgeschritten franchise growth strategies. Type of Entry. Log in Join. Focal firm has moderate level of control over the foreign partner. Uploaded By ebrarpatriot. What Are The Types of International Business. It is where a person (franchisor) who has developed a certain way of doing a business gives another. True/False . Study with Quizlet and memorize flashcards containing terms like Contractual entry strategies in IB, Licensing def, Licensing pro and more. International Business Strategy, Management & the New Realities. Brand owners lease their patents, software, or characters to other companies. 1 International Entry Modes 7. Merger and Acquisition ii. Licensing and franchising are two international market entry strategies that businesses can use to expand their operations. Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of. Test. The most use contractual entry modes are Licensing, Franchising and Turnkey projects which is going to be explained below. Question 2. The contractual arrangements ( CA ) mode of entry is in most cases a stepping stone to international production. docx from BUS 417 at Zayed University. From a licensee standpoint, there are fewer risks in product development, market testing, manufacturing, and distribution. Business format franchising accounts for most of the explosive growth in franchising that has occurred in the past five decades. Question 1. ) Finding financing for a new business in other countries. If you want to have more autonomy in business decisions with the freedom to make your own vision. Licensing. Any licensee can produce and sell products under your name or offer services using your brand. Can be pursued independently or in conjunction with other entry strategies. commercial centers provide the following services: business facilities; translation and clerical services; a commercial library with legal information; and assistance with contracts and export/import arrangements. - As entry strategy, licensing requires neither substantial capital investment nor extensive involvement of licensor in foreign markets. Licensing term can be defined as “The method of operating in other country wherein a Firm of one country agrees to permit a company in another country to use the manufacturing, Processing, Trademark & other skill provided by the Licensor”. Unique aspects of contractual relationships They are governed by a contract that provides the focal firm with moderate level of control over the foreign. Verified Answer for the question: [Solved] Before undertaking contractual entry strategies abroad, management _____. In addition to the standard license process, a company will assist in establishing the business with the design, equipment, organization, and marketing. While franchising involves a more comprehensive relationship in which the franchisor provides ongoing support and guidance to the franchisee in addition to granting the right to use its business model and brand. Study Licensing, franchising and other contractual strategies (Key Terms) flashcards from Lewis Mellor's class online, or in Brainscape's iPhone or Android app. 47 I Use contemporary technology to minimize counterfeiting. Learn. 6 Understand other contractual entry strategies. Created by. 15. Focal firm has moderate level of control over the foreign partner. the advantages of franchising as an entry mode to global expansion are similar to the disadvantages of licensing false the least preferred strategy when a company's competitive advantage is based on technology is the wholly owned subsidiaryA franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Ctrl+k Search questions by imageRetail franchising is the method of opening a single store under the umbrella of an established name, branding, trademark, and product line. Licensing. On the other hand, franchising is a business model whereby a company (franchisor) allows another company (franchisee) to use its. In a very real sense, a licensor and licensee are entering into “a partnership for living well”, ie, the licence willVerified Answer for the question: [Solved] Which of the following is an example of licensing? A) Saks Inc. Verified Answer for the question: [Solved] Which of the following is characteristic of exclusive licensing agreements? A) The licensor is not allowed to interfere with the production or marketing of the licensed asset. Abstract. View Test Prep - licensing and franchising from ECONOMICS 12 at Xavier Institute Of Management & Research. The Franchiser maintains significant control of, or provides significant assistance to, the franchisee’s operation methods. c. Table 7. Staffing leverage . B) The franchisor holds much power, including superior bargaining power. focal firm does everything for business and hands it over to customer after training. Flashcards. Indirect strategies are indirect/direct exporting, licensing, franchising and contractual agreements (see Table 2). Foreign. licensing. Studying is made a lot easier and more fun with our online flashcards. they typically include the exchange of intangibles and services 3. b. The licensor provides no technical support or assistance in most cases. The main reasons companies form strategic alliances are to gain access. Therefore, a franchise includes a licence. B. Low control, low local knowledge, potential negative environmental impact of transportation. ) Bringing ideas for business in other countries to new markets. pdf from ECON 102 at Warsaw School of Economics. When the parties make licensing or franchising agreement, the parties should critically. Disadvantages. Franchise Agreements are the core operating principles that define the relationship between the franchisor and the franchisee. Terms in this set (21) Contractual entry strategies in international business. Solved . Co-marketing. Direct exporting is often considered the default choice for new market entry. The Franchiser requires the franchisee to make a minimum payment of $500 or more, and. The difference between a franchise contract and a licensing contract is that a. WEEK 12 - LICENSING, FRANCHISING AND OTHER CONTRACTUAL STRATEGIES. 15. Leasing is especially beneficial to _____. For example, a restaurant or a salon can be franchised, but not the products they use to provide the said services. Study with Quizlet. Subscribe to newsletters Subscribe: $29. skhaira2118 Terms in this set (26) contractual entry strategies in IB cross-border exchanges in which the relationship between the focal firm & its foreign partner is. Exporting 2. Foreign Direct Investment and Collaborative Ventures 408 15. Management Contract 4. Week 12 Licensing, Franchising, and Other Contractual Strategies 1. Exporting, joint ventures, direct investment, licensing, franchising, and other forms of an alliance is duly considered as market entry types. C) cross licensing. In a build operate transfer agreement how does the business that built the facility ensure that they profit from the agreement?, Test Your Comprehension, 15-9. Solved . View Any. One of the major differences when it comes to franchising vs. Licensing is designed to reduce the risks involved in doing business for everyone involved. , licensing and franchising) have lower up-front costs than investment modes do. management contracts. 7 Using Demographics to Guide Global Marketing Strategy 6. Firms need to evaluate their options to choose the entry mode that best suits their strategy and goals. Chapter 16 Licensing, Franchising, and Other Contractual Strategies Learning Objectives: 1. In licensing/franchising, the organization sells the rights to intellectual property to an entity within a foreign market for a royalty fee. world markets • Starbucks has used direct ownership, licensing, and franchising for shops and products In 2008, Starbucks had 12,000 cafes in 35 countries and sales of $10. The impact of strategy considerations can most easily be illustrated in a Cournot duopoly setting as displayed in Fig. Licensing, Franchising and other Contractual Strategies. trading bloc c. On the other hand,. Fresh features from the #1 AI-enhanced learning platform. Franchising. 2Understand licensing as an entry strategy. Pages 6. Flashcards. The Five Common International-Expansion Entry Modes. Verified Answer for the question: [Solved] _____ is the world's leading licensing firm, with $56. Licensing is designed to reduce the risks involved in doing business for everyone involved. An Industrial Design is Intended to _____ Question 2. A license is much more limited than a franchise. Either way, the licensor gets a kickback—as a. Licensing, Franchising, and Other Contractual Strategies Learning Objectives • Explain contractual entry strategies. Franchising is governed by an elaborate agreement specifying the responsibilities and duties of both the parties involved. Flashcards. Revenues are usually more modest than with other entry strategies. Multiple Choice . other contractual agreements and equity modes (wholly owned subsidiary or joint venture). Learn. Exporting is a method of expansion where. 15. Learn vocabulary, terms, and more with flashcards, games, and other study tools. trademark. -most often begun with export. Match. Question 4. Meaning. Patents provide inventors the right to prevent another person or company from selling or using an invention for up. arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified. 1. 25 “Market entry options”). Match. 15 Licensing, Franchising and Other Contractual Strategies. ( True/False ) Question 1Start studying Ch 16: Licensing, Franchising, and other Contractual Strategies. Study Chapter 16 - Licensing, Franchising and other Contractual Strategies flashcards from Tia-Jane Maggs's class online, or in Brainscape's iPhone or Android app. Disadvantages. With the export strategy the marginal cost of firm E is higher due to. CONTRACTUAL STRATEGIC ALLIANCES i. The costs of licensing and franchising vary widely depending on many factors. Question 1. g. 15. B) They are more susceptible to volatility and risk compared to FDI. Licensing is a contractual arrangement where a company grants permission to another party to use its intellectual property or brand. patent. Strategic alliances can take many different forms, such as joint ventures, licensing agreements, and marketing alliances. • Understand licensing as an entry strategy. Internal: Strategic. All of the above. Stage Three: Specify a specific format that is either equity based or contractual (nonequity based). 99/yearQuiz 15: Licensing, Franchising, and Other Contractual Strategies. 2. fFranchising as an Entry Strategy. gives an inventor the right to prevent others from using or selling an invention for a fixed period-typically up to 20 years. . Licensing Agreement: A licensing agreement refers to a written agreement entered into by the contractual owner of a property or activity giving permission to another to use that property or engage. Test. Introduction to International Business Study Guide Exam 3 – Part 1 Chapter 16: Licensing, Franchising and other Contractual Strategies • What does licensing refer to? An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation. Devaluation decreases the value of currency in relation to other currencies. 2. Post termination issues. Flashcards. Geb 3375 Introduction to International Business – Study Guide Exam 3_ Part1 1 Introduction to International Business Study Guide Exam 3 – Part 1 Chapter 16: Licensing, Franchising and other Contractual Strategies With this chapter we continued the “entry strategies” part we had interrupted for exam 2. Although both franchising and MSCs are non-equity modes, there are important differences between. Learn. Arrangement in which an independent company is licensed to establish, develop, and manage the entire franchising network in its market and has the right to sub franchise to other franchisees, assuming the role of local franchisor. 11 “Market Entry Options”). ,. Multiple Choice . 16: Licensing, Franchising, and Other Contractual Strategies unique aspects of. Here are 10 market entry strategies you can use to sell your product internationally: 1. A licensing agreement allows a foreign company to sell a company’s. Test. equity mode of entry into foreign markets limited to a contractual agreement. Licensing is a contractual agreement whereby, in exchange for a royalty or fee, a company gives the right to another company to use a trademark, know-how, or other proprietary technology. c. True/False . 2 Understand licensing as an entry strategy. Special licensing arrangement; Contract between a parent company-franchisor and a franchisee that allows the franchisee to operate a business developed buy the franchisor in return for a fee and adherence to franchise-wide policies; Has great appeal to local entrepreneurs anxious to learn and apply Western-style marketing techniquesStudy with Quizlet and memorize flashcards containing terms like Starbucks' relentless pursuit of global market opportunities illustrates the fact that most firms face a broad range of strategy alternatives. Licensing is a contractual agreement whereby one company (the licensor) makes a legally protected asset available to another company (the license) in exchange for royalties, license fees, or some other form of compensation. Turnkey contracting. Study with Quizlet and memorize flashcards containing terms like Strategic alliances involve: a. gives the owner the exclusive right to reproduce art, music, literature, software, and other such works, as well as prepare derivative works, or distribute copies know how licensing Involves a contract in which the focal firm provides technological or management knowledge about how to design, manufacture, or deliver a product or a service. A patent exclusively refers to a distinctive design, symbol, logo, word, or series of words placed on a product label. Contractual Entry Strategies. A license allows the licensee to use, make and sell an idea, design, name, or logo for a fee. Question 14. , patents, trademarks, copyrights) in exchange for a fee or royalty payment. 5Explain the advantages and disadvantages of franchising. Terms: a. Verified Answer for the question: [Solved] Azoo Government Projects (Scenario) The nation of Azoo needs the assistance of a contractor to construct a new bridge and a subway system. 7. Which of the following is key to licensing strategy success? Avoidance of barriers for foreign companies doing business. Study with Quizlet and memorize flashcards containing terms like Contractual Entry Strategies in IB, Intellectual Property, Contractual Entry Strategies and more. 15. Major global. cross-border contractual relationships share several common characteristics. Franchising allows franchisors to function effectively with a much leaner organization. Production of certain components like automobile components to be used for producing. contract manufacturing. is a contractual agreement whereby one company (the licensor) makes a legally protected asset available to another company (the licensee) in exchange for royalties, license fees, or some other form of compensation. Licensees "rent" the brand from the owner, but are then expected to use their own expertise, capabilities and resources to innovate, produce, market and sell the. Licensees "rent" the brand from the owner, but are then expected to use their own expertise, capabilities and resources to innovate, produce, market and sell the. Exporting and Foreign Direct Investing are Two Common Types of Contractual. How Aristotle can help: the philosophy of business If your company is ever going to implement a successful licensing strategy, the corporate licensing team had better take to heart the wisdom of Aristotle. Discover. Skip until Main Content. Chapter 16- Licensing, Franchising, and Other Contractual Strategies Flashcards | Quizlet Chapter 16- Licensing, Franchising, and Other Contractual Strategies 5. If you want to have more autonomy in business decisions with the freedom to make your own vision come to life. is licensed to establish, develop, and manage the entire franchising network in its market and has the right to sub-franchise to other franchisees, assuming. Angelica Weiss Chapter 16: Licensing, Franchising, and Other Contractual Strategies Contractual entry strategies in international business: cross-border exchanges where the relationship between the focal firm and its foreign partner is governed by an explicit contract Intellectual property: ideas or works created by individuals or firms, including discoveries. Market entry modes for international businesses. Licensing & Franchising The major drawback of licensing is the problem of controlling the licensee due to the absence of direct commitment from the international firm granting the licence. • Understand infringement of intellectual property Foundation Concepts • Contractual entry strategies in international business: Cross-border exchanges in which the relationship between the focal firm and its foreign partner is governed by an explicit contract. It's also easier for the company to extricate itself from the situation if the results aren't favorable. Table 7. give later entrants a cost advantage over early entrants. cross-border exchanges in which relationship between focal firm and foreign partner is governed by explicit contract. embargo, In the context of various strategies for reaching global markets, which of the following strategies. Quiz 15: Licensing, Franchising, and Other Contractual Strategies. cross-border exchanges where the relationship between the focal firm and its foreign partner is governed by an explicit. Two Types of Contractual Relationships. ability to preempt rivals and capture demand by establishing a strong brand name. Exporting, joint ventures, direct investment, licensing, franchising, and other forms of an alliance is duly considered as market entry types. Marketing in the Global Firm 464 17. An Introduction A. Human Resource Management. C) There is no scope to operate an independent. Flashcards. b. LICENSING AND FRANCHISING . After few years, once the know- how is transferred, there is a risk that the foreign firm may begin to act on its own and the international firm may therefore. 15. Study with Quizlet and memorize flashcards containing terms like Contractual entry strategies in international business, intellectual property, intellectual property rights and more. c. IBUS CH 15 Licensing, Franchising, and Other Contractual Strategies. Two Types of Contractual Entry Strategies • Licensing: An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation • Franchising: An arrangement in which the firm allows another the right to use an entire business system. 2. Learn. Learn. • Describe. Arrangement in which an independent company is licensed to establish, develop, and manage the entire franchising network in its market and has the right to subfranchise to other franchisees, assuming the role of local franchisor; 6. Create flashcards for FREE and quiz yourself with an interactive flipper. ( Multiple Choice) Question 2. What is Licensing and Franchising? Licensing is a contractual agreement in which one company provides another company in foreign country access to its patents, trade secrets, or technology in exchange for a fee known as a royalty. Geb 3375 Introduction to International Business – Study Guide Exam 3_ Part1 1 Introduction to International Business Study Guide Exam 3 – Part 1 Chapter 16: Licensing, Franchising and other Contractual Strategies With this chapter we continued the “entry strategies” part we had interrupted for exam 2. 5. IB Final review 80% A- / 90% A Chapter 16 Licensing, Franchising, and Other Contractual Strategies o Intellectual Property (IP): refers to ideas or works created by individuals or firms, including discoveries and inventions; artistic, musical, and literary works, and words, phrases, symbols, and designs Creation from the mind Licensing licenses. Often regarded as second best to export or direct investment. Fast entry, low risk. S. Quiz 15: Licensing, Franchising, and Other Contractual Strategies. Licensing typically involves royalties or. Study Licensing, franchising and other contractual strategies (Key Terms) flashcards from Lewis Mellor's class online, or in Brainscape's iPhone or Android app. Intellectual property describes. D) franchise contract involves less control and. In existing literature, most strategies are appraised as alternatives to exporting, or as alternatives to green-field FDI. Setting up a new wholly owned subsidiary in the host country. import/export, licensing c. Study with Quizlet and memorize flashcards containing terms like 5 Methods for entering the global market place from least risky/return to most risky/return, Exporting, Licensing and Franchising and more. Microfranchises: Franchises operated by one or two people. In franchising, decision rights encompass the assignment of rights for use of system- and outlet-specific assets in contracts. Exporting involves marketing the products you produce in the countries in which you intend to sell them. Country Comparatives Guides. Licensing and franchising share a few similar advantages. Switzerland is a country that has revaluated its currency—this does not happen often. Bashar Hassan. Direct exporting. A _____ is a fee paid periodically to compensate a licensor for the temporary use of its intellectual property, often based on a percentage of gross sales generated from the use of the licensed asset. chapter 16 licensing, franchising, and other contractual contractual entry strategies in international business: exchanges where the relationship between the. While deciding between franchising vs. Franchisee: A franchisee is a small business owner that purchases the right to use an existing business's trademarks, associated brands, and other proprietary knowledge. University University of. External: Operating Enviornment. Brand licensing is the act of giving permission to another company to use your business’s intellectual property (IP). A strategic alliance is a collaborative agreement between two or more companies to pursue mutually beneficial objectives. The equity modes category includes joint ventures and wholly. accepting a franchise for dealing with the traditional products. In licensing, the licensor has limited control over the operations of the licensee, whereas franchising involves extensive control and support provided by the franchisor. Created by. Product Adaption. 2. 14). cross-border exchanges where the relationship between the focal firm and its foreign partner is governed by an explicit contract intellectual property ideas or works created by individuals or firms, including discoveries and inventions; artistic, musical, and literary works; and words, phrases, symbols, and designs They are governed by a contract that provides the focal firm with moderate level of control over the foreign partner They typically include the exchange of intangibles and services Firms can pursue them independently or in conjunction with other entry strategies They provide dynamic, flexible choice They often reduce local perceptions of the. licensing. If you think of a franchisor (the brand) as a. Switching costs: A. Contractual entry strategies in international business. doc from ADMN 05 at The Islamic University of Gaza. For international trade, Foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. Try it free3. L11 - Licensing, Franchising and other contractual strategies - Virginia Cathro study guide by Rebecca_Stevenson6 includes 36 questions covering vocabulary, terms and more. Licensing An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for. Franchising is another variation of licensing strategy. Franchising is an example of a contractual vertical marketing system. Licensing ii. Multiple Choice . embargo, In the context of various strategies for reaching global markets, which of the following strategies. An MNC may move into that mode voluntarily (to test the waters, so to speak) or for purely defensive reasons (to prevent a competitor from entering the market or to preserve sales that otherwise would be lost because of a. Created by. Franchising is a contractual international market entry mode as a licensing agreement when an organization wants to enter a foreign market quickly with low risk and resource commitment. Licensing, Franchising and. Change Product. ) Bringing ideas for business in other countries to new markets. Quiz 15: Licensing, Franchising, and Other Contractual Strategies. Verified Answer for the question: [Solved] Which of the following is an advantage of franchising to the franchisee? A) reduced expenses as the franchisor provides supplies, equipment, and products B) Minimum initial investments or royalty payments are applicable. Cost of Licensing vs. Franchising. E) adaptation for local. Ensuring ongoing competitive advantage. 3 Describe the advantages and disadvantages of licensing. Franchisers must comply with the same local requirements as other businesses, and the franchise agreements must comply with local contract law, antitrust law, and trademark and licensing laws. Verified Answer for the question: [Solved] Which of the following is an example of intellectual property? A) systems of measurement B) McDonald's golden arches C) an unpublished book D) a phone directory. Study with Quizlet and memorize flashcards containing terms like Build-operate-transfer (BOT), contractual entry strategies in international business, Intellectual Property and more. Licensing, Franchising and other Contractual Strategies Cross-border contractual relationships: give permission to use intellectual When the executives in charge of a firm decide to enter a new country, they must decide how best to do it. Franchising. University High School High School Regions. 1 Explain contractual entry strategies. Technically, the contract binding. Franchising is governed under the Franchise Act 1998 (“the Act”) and is regulated by the Registrar of Franchises (“Registrar”) under the purview of Ministry of Domestic Trade and Consumer Affairs. Contractual Entry Modes 3. import/export, joint ventures d. Similarly, explicit contracts define franchising relationships. 3. In order to prevent a licensor-competitor from gaining unilateral benefit, licensing agreements should provide for: A) contract manufacturing. e. View LICENSING from BUSINESS A M0804455 at Ain Shams University. Exporting means sending goods produced in one country to sell them in another country. Start studying Ch. when the franchisor has been successful domestically because of unique products and advantageous operating procedures and systems. Joint R&D iv.